You'd die for your kids.
Let's make you strong enough to live for them.
Get stronger, lose fat and stop hurting with fitness coaching built for busy parents. Train at home or at the gym, with new programming every month and and a team of parents in your corner.
Start with a free screen and know exactly where to begin.
ONLINE TRAINING FOR MOMS & DADS
Free · Done at home · No credit card needed
Sam Moses, MS, CSCS · 15 years coaching parents · 13,000+ sessions coached
Sound Familiar?
Your back aches after a day of lifting kids, car seats and groceries.
You've had a gym membership. You've never had a plan.
Bootcamps and HIIT classes left you sore, hurt or burned out.
Personal training stopped fitting the budget or the schedule.
You don't need more motivation. You need a plan you can trust, written by a coach who has spent 15 years training parents.
How It Works
Three Steps. Start Free.
Take the Free Screen
Five simple movement screens you can do at home, plus a few questions about you. Get an instant report with the areas you need to address the most.
Your Free Corrective & Nutrition Program
A specific routine to address the weaknesses found in your core, hips and/or shoulders, alongside a practical nutrition guide to jumpstart your health routine.
Join The Parent Program
Four efficient, effective workouts a week, refreshed every month, alongside a team of dedicated parents, including me!
Everything you need to get strong.
All in one place.
- New programming every month. Fresh workouts so training never gets stale and your body is constantly challenged.
- Four 45-minute workouts a week. Three functional fitness days to elevate what your body can do, plus one muscle-building day to sharpen how it looks.
- Home or gym. All you need is a few dumbbells, kettlebells, a bench, bands and a pull-up bar. See the gear I recommend.
- Everything in one app. Open TrainHeroic and today's workout is waiting. Log every set and watch your progress in real time.
- A team of parents. Motivated moms and dads training together, getting better and supporting each other every day.
THE PARENT PROGRAM
$20 / month
This is the same programming approach my 1:1 clients get, built to fit your schedule and your budget. One less thing to figure out, and one more thing you're doing for yourself and your family.
Not sure yet? Take the free screen first.
Real Parents. Real Results.
Finally getting way fitter!
“I've worked with a lot of physical therapists and personal trainers over the last 10 years. I started at the basics and built from there. This program has made me feel stronger, better, and pain free.”
— TARA, MOM OF 2
210lb to 175lb.
“Although my days were busy with work, Sam’s program helped me achieve my fat loss goals. Not only have I seen improvements in my physical wellness, but in my time management, discipline, and focus as well!”
— NATE, DAD OF 2
More strength. Less pain.
“Sam is the most practical coach I have ever worked with. I needed to increase strength to improve my knee pain, and his program did exactly that. I’m moving with less pain now than I ever have.”
— CHRISTINE, MOM OF 2
Expertly tailored programming.
“The Parent Program has been great! Sam puts in the effort up front to truly understand my body needs. Each workout is expertly tailored to achieve my goals while also being manageable at my current state. Maximum value possible.”
— COREY, DAD OF 2
Bench Press: 180 to 225 lb. Months ahead of plan.
“Sam is the most knowledgeable trainer I have worked with. You can tell that he has passion and puts together a well thought out program for everyone. One of my goals was to increase my bench press one rep max from 180 to 225 within a year. He had me lifting 225 within months, well ahead of my goal.”
— BRIAN, DAD OF 1
Such an awesome trainer.
“Sam is the best coach ever! He is friendly, professional, well-educated and passionate about helping people become functionally fit. I can’t thank him enough for getting me healthy and pain free!”
— NANCY, MOM OF 5
FREE COACHING
Learn to move with confidence.
Short, practical lessons that break down how your body should move, step by step. No jargon, no sign-up. Just clear instruction every parent can use right away.
MEET YOUR COACH
Hi, I’m Sam.
Husband to Kinsey, dad of three, and a strength coach who has spent 15 years helping parents get strong.
After coaching parents for over a decade, I finally became one myself. And let me tell you… I get it now. Between the diapers, appointments, sleepless nights and nonstop demands of family life, carving out 45 minutes to sweat feels impossible some days. I've lived it. I'm still living it.
My mission is simple: give you the knowledge and tools to exercise safely, move well, and feel strong enough to show up fully for your family. I'm not here to just hand you another workout. I'm here to teach you how to move with confidence.
The Parent Program is everything I've learned in 13,000+ sessions, packed into four workouts a week that fit real family life.
THE STRONG PARENT PHILOSOPHY
Being fit is about living fully, not looking perfect.
This isn't a six pack competition or powerlifting club. It's a community of people who believe that taking care of yourself is part of taking care of your family.
Physical capability
helps us show up and make the most of every moment with our kids.
Modeling a healthy lifestyle
teaches our kids how to care for their own bodies and minds.
Progress over perfection
is the real path to long-term health and strength.
Built for you if….
You've never really lifted, or it's been a long time.
Your back, hips or core have been nagging you for years.
You want to lose weight and keep it off.
You want a plan that tells you exactly what to do.
You can give it four days a week, about 45 minutes each.
Probably not for you if….
You're training for a powerlifting meet, CrossFit competition or sport.
You're prepping for a physique show.
You want to lose 20 pounds in 30 days.
You'd rather keep switching programs than follow one.
You'd rather wing it every time you walk into the gym.
Questions parents ask
How much does it cost?
$20 a month. That's about $1.25 a workout, and less than a typical gym membership.
1
Can I cancel anytime?
Yes. Cancel anytime in the app. No contracts, no fees.
2
How do I get my workouts?
Download the TrainHeroic app and join the team. Each day's workout is waiting for you in the app, along with the ability to track your weights and sets.
3
How long are the workouts?
About 45 minutes, four days a week: three functional fitness days and one strength day. Do them on whatever days fit your week.
4
What equipment do I need?
5
Dumbbells, kettlebells, a bench, bands and a pull-up bar. Your local gym works too. See the gear I recommend.
I've never really lifted. Can I do this?
6
Yes. The program is written for parents, not athletes. Start with the free screen and the free coaching lessons, which teach you how to move well before you load up.
Both. One team for every parent, from the newborn years to the teenage years.
Is this for moms or dads?
7
No. Everyone on the team follows the same program, written by me and updated every month, and you train alongside other parents.
Coaching Foundations is your practical road map to training effectively. Learn how to exercise safely and maximize your gym time.
Welcome to Coaching Foundations — this is where you start building the knowledge exercise smarter and stay active for the long haul.
Let’s talk about what SPCF is all about and why I created it. This isn’t a random collection of workouts or quick tips — it’s a coaching resource built specifically for parents, by a parent, that has coached parents for a decade.
Inside this library, I’ll teach you how to:
✔️ Understand your body’s biomechanics so you can lift weights without injury
✔️ Learn functional movement patterns that transfer directly to real-life strength
✔️ Use corrective work, mobility drills, and other training concepts that evolve with your questions
If you’ve ever felt unsure about your form, struggled with recurring aches and pains, or just want a smarter way to approach fitness as a parent — you’re in the right place. My goal is to give you the kind of coaching most people never get until it’s too late.
Let’s build your foundation — and make training something that supports your life, not competes with it.